More than ever the digital age is taking over our lives in ways that we never thought possible. When was the last time you bought something online? I’m willing to bet it was relatively recent. You can even grocery shop online now in some areas, and it will be delivered to your door in a couple of hours! I bring this up to make a point about how important an online presence can be for your business. Here’s how blogging can help build your business.
Blogging to Build Your Business
You can pay for expensive advertising and maybe get a few solid leads, or you can share on the internet for pennies and reach way more people. There are over a BILLION active users on Facebook every day. Imagine that for a minute. About one-seventh of the world is on Facebook. That area for advertising is huge. If you start a blog, you will want a Facebook page linked to it. You can advertise for a couple of dollars to get your business dropped into the news feed of people in your area or across the world.
Connecting with customers is tough. Considering a human connection is what brings a lot of loyal customers back to a small business, this is somewhere you should focus. Starting a blog to compliment and build your business is an excellent idea to be more personable and is easy to do. Write a few posts about your business, and make them personal. Allow your customers to get to know you and they’ll keep coming back.
If you had a blog for your business and you end up posting something that goes viral you will drive a ton of traffic to your website or business. Admittedly, it’s pretty lucky to go viral, but if you do, there will be so much business that no amount of advertising would be able to bring.
The digital marketplace is a whole new world of business and marketing strategy. Every big brand has an online presence and uses it to promote their brand, make sales, reach new customers and to connect with their current customer base. Adding a simple blog to build your business is an excellent marketing strategy that you can carry out for just a few bucks a year. A cheap solution to typical marketing, it’s fun, and you get to interact directly with your customer base. Do you have a small business that’s complemented by a blog? Do you like how it has worked out so far? Let’s talk about it!